Wu Ming, China
One day in 2004 a friend said to me: “Every day you get up early and are busy all day cutting cloth, you exhaust yourself, yet you still don’t make money. Today’s society relies on the tongue to make money, like the popular saying goes: ‘It is better to have a slick tongue than to have strong arms and legs.’ You know that I’m now engaging in the direct sales business selling makeup products, not only does it make me beautiful, I also don’t need to exert too much effort each day, I just need to speak a few words with my customers and sell my products in order to make a lot of money. Why don’t you change jobs and come sell makeup products with me?” I looked my friend over, she really was prettier than before, and then I thought about how I had been a dressmaker for over 10 years, how I hadn’t really made any money at it, and how I wasn’t getting any younger. If it really was like what my friend was saying, if by switching to a job where I sold makeup products I could make easy money, and could even become younger and prettier and win the high praises of others, then that would be much better! As I thought about this, I told her right then and there that I was willing to become a part of the company. Later, after my inspection, I ordered over 3,000 yuan worth of products, and I started my job in the cosmetics industry as a beauty consultant for this company.
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A coworker told me that after becoming a beauty consultant, if we are able to develop between 8 to 12 other beauty consultants then we can be promoted to work as a seller. But if we want to be a seller then we must have more customers ordering products as a condition of good performance. After this, I started to rack my brains to think of a way to increase my performance. I consulted other people, and studied marketing methods; frequently invited customers to our store to try out our products, and persuaded them to buy the products that I showed them; when I had time I would practice speaking in front of the mirror to raise the level of speech I used to express myself, so that I could interact with the customers better. Through my constant hard work I gradually got more customers.
